Y.P. Chou,
Ph.D., NUUID
The love
triangle between technology, design and patent
What we have
learn from recent IP wars between smart phone tsars
Tim Brown: become a T-man.
除了專業之外還擁有第二專長，像T型人一般。而現在，更是要成為π型人
What
patent matters to designers?
What
types of patent matter to designers?
What
is the minimum knowledge of patent matters to designers?
根據專利條法在作品公開發表的六個月內仍可申請專利。
Make your ideas tradable.
Design
w/o IPR= design for others for FREE.
Selling
IPR, instead of selling product.
Will patent wars destroy a brand?
HTC與蘋果的專利官司，影響北美市場，也影響品牌的忠誠度。專利的申請應該在商品開發的早期申請。有些公司主要是在銷售智慧財產權而不是販賣商品。
What is patent about?
Small
but convenient features that would cause many people to complain if they
were not in their smart phone.
Two
important Apple patents approved in2011. Both applied years before the product
release. Touch-panel-control patents of the major players.
Summary of the events:
More killer
patents from UI design.
Patent coupled
with design in product development. (in rather than after design)
Interdisciplinary
collaboration is necessary.
The effects of
this trend on design knowledge?
好書推薦：＜ Subject to change＞ ＜A fine Line＞
The force driving to trend
1. Going
up with Maslow’s hierarchy.
2. Fierce
competition between global enterprises.
3. S-curve
服務設計-需求的動力造就了趨勢，例如馬斯洛的需求理論。
‧Example: apple’s
next Jump / Fuelcell 燃料電池
Very basic knowledge of paten for designers
What can be
patented?
1. Design patent: article form, GUI Icon
2. Invention patent: Articles, Methods,
Software, Services, Business Models.
Invention:
Natural Laws + technical thinking技術思想( Solving
Problems rather than expressing concepts. Ex: the differences between ART and
DESIGN)
Three further criteria to meet.
1. useful (實用的): to an industry; can be implanted
2. new (新的): never seen
before; in history around the world
3. not Obvious (不容易發現的): to a person in the field; cannot work out easily;
(Obvious not equal to SIMPLE) ; Novelty
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