The speaker started with a brief introduction about their Company,
Savannah Design and Consultancy, they do design business/consulting as well as
brand business. Some of the Company’s famous brands are iloomi, Henry’s
Collection, Still-Fit, etc. Iloomi perhaps the most popular one, as it’s
creative lighting designs have won several awards, such as the iF International
Forum Design Awards. The speaker also mentioned about their partnerships with
other companies in Europe, in particular Rief Design, a design and development
agency in Munich. Savanna also have a representative (one of it’s senior staff)
based in the United States.
The speaker then moved on to explain their product design
process, they seem to employ a user-centered design approach as he made mention
of developing emotional ties and ergonomics.
He showed 2 different types of design process models. The
first from a customer’s point of view, and the second from Savanna’s point of
view. I’ll have to say, both seemed very familiar to what we normally see in
the design business, nothing new really. However, I believe its a very good
model and works well if carried out effectively. Even though all design firms
seem to follow the same blueprint, their strategies will obviously differ in
some aspects such as marketing plan and sales. Companies tend to give bias to
particular stages of the design process, which also leads to a difference in
strategy. I think most of the time it comes down to the amount of resources the
company has, in particular financial resources. I made this conclusion after a
brief discussion with the Speaker, in which he made a comment that his company tries
to do just enough to make sure they are still in business by making quality
designs at affordable prices compared to other big brands they are competing
locally.
The speaker then explained about the nature function of
design sketches before he went on to end his speech. To be honest, I didn’t get
much of what he was saying here not because I don’t understand Chinese but I happen
to have a very short concentration span and the talk was kind of long in
opinion. Overall, it was a very nice talk.
沒有留言:
張貼留言