Georg Todtenbier先生演講內容/ M10110207 M10110211 M10110301 M10110302 M10110304

世訊科技工業設計副理Georg Todtenbier(德國籍)

·合作過的品牌：

Forte, Nokia, IBM, Samgsung, etc.

·講解成功案例：

Apple／

設計存在於每個方面的細節（外部包裝→內部構造→軟體使用感受），

重視整段使用者體驗過程並加以昇華

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主講 Process in Product Design

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The Process : 

1.How we attack problems

2.Business of innovation.

3.Innovation and stand out.

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·Design Phases：

1. Ideation／(as much as you can)

    brainstorming       

2. Concept／(many)  

    sketching             

3. Prototype／(at least 5 mock-ups)

    creating form (using paper, foam, clay to make ur hand dirty. )

4. CAD／(at least 2)   

    3D models (using Pro/E or sth) 

5. Final Design／(1 or more)  

    appearance model    

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·客戶通常要求設計速度越快越好(High speed design)，                             
而且只想看3D-rendering，忽略前端發想與素描 (they're so narrow-minded)

影片分享：                                                                         

Café Communications -- Deadlines（French Film）／
https://www.youtube.com/watch?v=jgvx9OfZKJw）

"Creativity is not inspired by the pressure of time."                                    

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·Innovation → Inspiration → Improve

Picasso／Steve Jobs／                            

"Good artists copy; great artists steal."

Edison／1880 成功發明燈泡 （發想從 1860 Joseph Swan 發想從 1800 Humphry Dary）

"I discovered 1,000 ways not to make a light bulb."

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* Two week design => Science has luxury of time / Time is money 

* Failures => is not bad / are problems to be solved  

石奇歐先生建議我們 => 

Make more failures ! /  Improve each steps and perfect.

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亞州人普遍認為失敗是不好的事情

·設計師的天職是要解決問題，無論以產品、網站、論文還是動畫的方式。

曾經失敗的Newton pad，過了一段時間被改善後也可以成為今天的iPad。