-主題：Cultivating Failure
-演講人：Mr. George: Design
Manager in Crea8 since 2001.
01.Introduce about CRE8.
-為Asus, Acer,等公司做產品設計，也包含設計策略、趨勢等設計。
-介紹得過獎項例如電腦周邊商品, Saitek, carry主機等等
「Icon7 - Touch BT - Headset」獲得2011年iF產品設計獎，是一個很好的呈現，另外Thermos,是經過很多廚房研究，甚至是想了解如何煮菜還使用老闆家的廚房。
Apple
-product design
-company culture
-Design is powerful
-Design in every aspect
-Present in the whole
process
The process
-How we attack problems
-Business of innovation
-innovate and stand out
設計過程: Ideation >
Concept > Prototype > CAD > final design
在Crea8: Brainstorming> Sketching > paper foam > ProE
>Appearance model
Many rough sketches > 挑選5張 > Prototype > 兩張3D > One product.
But client don’t want to
pay these design process, they want to get the final design.
影片:
First idea is happy and
fun.
But giving more time let
us create more ideas.
EX Dyson
How to get the goal?
Make rough real models
early.
5127 prototypes in 5
years
Constant trial and error.
He looked at other thing
which is factory.
And STEAL and changing become
great ideas.
--Stealing + Improving
--Stealing = Inspiration
Edison invented 1880
lights.
“I failed 1000 times, and
I discovered 1000 new ways.”
Improve !
Many concepts = Many
failures.
Record your experience.
Being more open offer saluting.
Failure is not bad.
They are problems to be
solved, and designers is solving problem.
Make up more prototypes.
Improve each steps and
more perfect.
Conclusion
----.Allow time for the
full process
----.Allow for enough
steps for innovation
----Steal, improve, get inspired
by the world.
----.Make failure, be
proud about it.
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