2012年12月13日 星期四

Georg Todtenbier 演講心得/鄭群萌 M10110107


[個人心得]

      這次的專題演講課程很高興能夠請到Cre8 Design 的設計經理“Georg Todtenbier”(石奇歐先生)來分享他認為的設計以及目前公司的設計過程及近況,從概念發想、設計草圖、原型製作、產品誕生等,並透過許多目前業界成功的案例來和我分享設計師應該扮演的角色以及可以透過哪些工具來去呈現設計思的想法,例如Sketch、Mock up等,以下為當天的設計筆記紀錄。

Cultivating Failure
Process in Product design

Apple
Company culture
Design is powerful

MBP (MacBook PRO)
Design in every aspect
Design is present in the whole process

User experience
App store 
product 

The process
How we attack problems
Business of innovation
innovate and and stand out

Deign Process
Ideation > Concept >Prototype> CAD >Final Design
(Brainstorming) > (Sketch) > (Paper, Foam) > (Appearance model)

Client don't want to pay
"Give me 2 quick 3D or 2D "

20-min design process
High speed design

Many Sketches > 5x2D > Mock ups > 2x3D > 1 Product

Make many failures!
Improve ands perfect!

Allow time for the full process !
Allow enough steps for innovation !
Steal, improve, get inspired by the world !
Make failures, be pround about it !

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