Cultivating Failure - Process in Product Design
培育失敗 於產品設計之中
【 Cre8Design介紹 】
公司走向分為產品設計線及策略規劃類，曾與多間知名公司如IBM、Dell等合作，產品「Icon7 - Presenter Mouse」獲得國內外共十三項大獎肯定，「Icon7 - Touch BT - Headset」獲得2011年iF產品設計獎，其包裝設計亦相當出色，為產品做出很好的呈現。於「Thermos - Wok」製作期間因必須熟悉料理工具而嘗試去做菜料理進行研究。
「CORSAIR®」於數天前獲得2013 iF Product Design Award獎，產品包括電腦主機、鍵盤、滑鼠、音響和iPad Case等，主機外殼上的Restart鍵運用打火機開蓋方式，非常有特色。
為什麼大家都喜愛Apple ─
不僅是它的外觀，它的設計充滿細節，全方面的考量，以及以設計為第一考量。例：Acer 的產品設計線能力低於工程技術部門，所以它的外觀比內在略差。
【 過程 】
How we attack problems
Business of innovation
Innovate and stand out
設計過程 (任何產業都適用，Ex. Pixar, fashion etc… ) ─
Ideation (Brainstorming) → Concept (Sketch) → Prototype (Paper, Form) → CAD (ProE) → Final Design (Appearance model)
雖然設計有一定的流程，但許多公司卻步願意偷時間精力投入創新。
產業現況 ─
Clients don't want to pay.
"Give me 2 quick 3D-renderings"
20 mins design process - High speed design
【 影片分享 】
• No innovation phase vs innovation phase
─ Creativity is not about time pressure but full of playful and fun.
─ The limited time is always for the first idea.
【 設計流程 】
• Long process
• No 20-min design process
• Most People
Many Sketches → 5*2D → Mock ups → 2*3D → 1 Product
• Filtering ideas
• 1 right product on the market
How to get there (Take James Dyson's Vacuum Cleaner as sample) ─
• Make rough real models early
• 5127 prototypes in 5 years
• Constant trail and error
• Look at other things
• Picasso, "Good artist copy - Great artists steal."
• Steve Jobs, "We have been shameless about stealing great ideas!"
• Xerox "Star" - 1983
Inspiration - Improve and adapt
Thomas Alva Edison copied other people ideas, too.
Humphry Davy - 1800 → Joseph Swan - 1860 (copied) → Thomas Alva Edison - 1880 (copied)
• 1000 light bulbs did not work
• T.A. Edison, "I didn't fail 1000 times; I discovered 1000 ways not to make a light bulb!"
The schedule of bulb develope process in 1800-1880
• Science has luxury of time
• Time = Money
• Design need to fail early and improve quickly
【Improve!】- Learn from failures!
• Record your experience
• Next project: make new failures!
• Many concepts = many failures
but…
• Failures regarded as bad
• In Asian Culture even more
actually,
• Failures are not bad!
• Failure are problems to be solved
• Designers job is solving problems!
remember,
• Make many failures!
• Improve and perfect!
• Make failures part of your process
•Many failures in your process AND solving them
leads to GREAT PRODUCT!
Summary
• Allow time for the full process!
• Allow enough steps for innovation!
• Steal, improve,get inspired by the world!
• Make failures, be proud about it!
- you learned form them
- you solved them
【 … one more thing 】
Newton - 1993 (the first PDA) → iPad - 2010
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