Cultivating Failure
Process in Product design
Apple
Company culture
Design is powerful
MacBook PRO
Design in every aspect
Design is present in the whole process
User experience
App store
product
The process
How we attack problems
Business of innovation
innovate and and stand out
Deign Process
Ideation (Brainstorming)
> Concept (Sketch)
>Prototype(Paper,
Foam)
> CAD (Pro E)
>Final Design(Appearance model)
Client don't want to pay
"Give me 2 quick 3D or 2D "
20-min design process
High speed design
Many Sketches
> 5x2D
> Mock ups
>
2x3D
> 1 Product
EX Dyson
How to get the goal?
Make rough real models early.
5127 prototypes in 5 years
Constant trial and error.
He looked at other thing which is factory.
And STEAL and changing become great ideas.
--Stealing + Improving
--Stealing = Inspiration
Edison invented 1880 lights.
“I failed 1000 times, and I discovered 1000
new ways.”
Make many failures!
Improve ands perfect!
Allow time for the full process !
Allow enough steps for innovation !
Steal, improve, get inspired by the world !
Make failures, be pround about it !
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