1. Design got to be very enthusiasm; otherwise you need to find another career.
2. I will like to talk about over 30 to 40 years ago what design passes on a lot of different phases at a lot of countries and cultures.
3. I was graduate the first industrial design program. It was connected with European and most of them are from Italy. So, when I was small I already have this international experience.
4. Today, I will like you to have some of flavor and perception.
5. Steve Cloze（？）is a psychologist. He research Brain operation first and come back to psychology.
6. I will give you a lot of information to give you a flavor what’s going on in design.
7. The first project I will show you is the identify system for SERAS Tower. It is the highest building in US. It is high 20 thousand feet and contains 20 thousand people.
8. The sigh of an elevator.
9. How to get people in here and not get lost. Also, get around in this huge building. Some people suggest getting a digital handset device to hold on the hand. （This suggestion is suggest by interactive designer.）
10. We didn’t do the sketches before we knew the problems what we are going to deal with them. If you did that, you never solve the problems. You just decorate.
11. The result should come out the system research.
12. Another project in Europe, We copy the Chicago to apply this complex museum to get people the direction.
13. Methodology is kind of giving you point of view.
14. Web 2.0 contain a lot of technology and happen fast on it.
15. Web 2.0 is link with convergence, participation and we need to pay attention.
16. The TOYOTA key hold was wrong design because physical natural position is vertical and not an angle to turn. But lots of people still like to purchase TOYOTA.
17. American GM doing too much car system. (All the time hear the engine noise. They just care about the power.)
18. IBM conference. (10 years ago). How to easy to use?
19. Like your school. You have industrial design and visual design.
20. Slide description.
21. A helicopter radio.
22. Human Factor- A psychologist rebuilds the model of book for kids.
23. How important to test real product for the real people and get the real feed back.
24. Long tail theory. (長尾理論)
25. Interaction design- One of my student was serve the first step to build the Yahoo.
26. A very important slide. Core competencies of design thinking.
27. Physical and cognitive friction. Build telephone, AT&T, is Henry Doubt （？）. The problem today step by step approaching design.
28. A whole new mind.
29. High concept –＞ read it
30. High touch －＞ very important
31. If design not concern with user opinion that will be not good enough for design.
32. You can hire people to do research, but you got to be get involve.
33. Design, story, symphony, empathy, play and meeting.
34. Function, performance, experience, social culture. We can corporate with business school.
35. Frame work（slide）
36. Human centered design process（slide）
37. I observation （big word） people and put something solution.
38. The focus is not the artifacts. （slide）
39. History of design（slide）
40. My interest is anthropology. My ancestors came from New England. They are carpenter and their specialist is carving sun flower.
41. When revolution come. （slide）
42. Designs start pay attention to user. （slide）
43. ISO 13407（slide）
44. Rearrange the diagram.
45. Hand drawing skill is very important but don’t get me wrong without the solution the sketch is nothing.
46. Human-Centered interaction design（slide）
47. Six elements to build the situation by design.
48. I want my students to test the elder to use mobile phone but first they got to be having a coffee with the elder to find out the real situation and to get real solution. （slide）
49. Next step, students use model to test the responsible for the elder to punch the numbers. （slide）
50. Environment is around here, we just need to be a observation.
51. When students came to apply my school, I don’t check on their portfolio. I just ask them to talk about themselves than I observed their response.
52. Say, Do, and Make. （slide）
53. Branham’s from work for design. （slide）
54. Do – Observation. （slide）
55. Observed the ER exam room. （slide）
56. Make- Create. （slide）
57. Next, talking about ER from slide.
58. Build the prototype for the ER to be observation（slide）
59. Reflect is a key of design.
60. Interpretations Process. （slide）Just in time. （slide）
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