2012年11月29日 星期四

Miss Wei Wei Chang / M.N.Barry M10110801


Miss Wei Wei Chang gave a very precise speech about her background and Gaya, a brand she established with her family in 2003.
Creative director, Wei Wei, a graduate of the Royal College of Art in London, Scuola del Cuoio in Italy and Emily Carr Institute of Art and Design in Canada has background in fashion accessory design, as well as fine arts and traditional leather smithing, While two of her sisters in the family business have backgrounds in business administration and marketing.
Gaya originated from Vancouver B.C., starting with fashion accessories before moving into handbags. Wei Wei mentioned they have plans to add other leather-based products to their portfolio such as shoes. However, they’ll still remain a 100% female brand, and target customers between the ages 20-40. Gaya’s motive is very simple a very simple - to provide customers with handbags that are exclusive in design, high quality and surprisingly affordable. Their bags cost between NT3000 – NT8000.
Gaya carefully manages each and every step of their design and production, aiming to achieve a good blend between traditional craftsmanship, the use of high quality materials and distinctive creativity. Gaya strives each season to create a “great bag” that makes all the difference.
Although it is still considered a young brand, it has steadily gained its reputation in the fashion industry, receiving very positive feedback from customers worldwide. Gaya has also caught plenty of attention from the press in their few years, which includes features in Chatelaine and Elle. http://www.youtube.com/watch?v=_rL_3gMvghY&list=UUgxQfF8vrdmiI644nxyU9ZQ&index=1&feature=plcp

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