With a background in industrial design and Chinese
philosophy, you can perhaps say that its no surprise Mr Han, De Chang is into
cultural products. He mentioned there is nothing wrong with designs that do not
exhibit cultural features but believes they’ll have a greater value if they do
so.
The central theme is about a design philosophy and mentality,
which aims to reconnect, relocate traditional culture of the Chinese/Taiwanese
in a contemporary context.
He has created and carried out “Yii” project between
2007~2011, which focused on the synergy of design, craft and culture, and the
building of meaning for local, historical content in a global context. He
established HAN Gallery in 2011, Taipei.
HAN, a distinct Chinese character referring to one of the
oldest dynasties in China, is associated with a period of knowledge,
production, and wealth. It also encompasses Chinese culture and history as a
whole.
He works with a short list of designers worldwide,
researches the fertile heritage of Chinese culture and presents unique works of
art to the contemporary world.
By combining traditional and modern productions, the works
of HAN Gallery are crafted in limited quantities with great attention to
details, thus creating a privileged link between the intuitive wisdom of the
ancient culture and their collectors.
He said they craft their works in limited quantities because
of three reasons.
First, their products are very concept driven, so they need
to be seen more as artworks rather than just average products, that its a good
way to position them differently right from the starting point.
Secondly, they are very special, to a degree that they are
difficult to sell. He noted that its almost impossible to communicate to the
general public such ideas which are not directly developed or conceived under
practical functionality and expect them to buy. Instead, they turn to museum
experts, galleries, journalists, etc, so called opinion leaders.
Lastly, most of their products are made by craftsmen,
which means high production costs and long production time. So they are
somewhat expensive. Limited availability helps to make them more valuable and
desirable for consumers, so that people would feel excited to be on the waiting
list and they (HAN Gallery) don't need to have stock. The other reason is that production
costs are high as pre-production investments are low (for instance injection
molding are much more expensive).Because of these reasons, HAN Gallery use business strategies very similar to that of the art world.
HAN Gallery reminds me of MoMA.
http://www.moma.org/collection/browse_results.php?criteria=O%3ADE%3AI%3A1|G%3AHI%3AE%3A1&page_number=1&template_id=6&sort_order=2
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