I think Mr. Wang did a pretty good job in introducing his
company, Galene Jewellery, with a very elegant presentation. Co-founded in
2010/2011 with his friend, who has a background in Jewelry Design and precious
corals, they seem to be doing well for a company that young. Their premiere
collection includes over 40 pieces in 18k gold featuring precious coral,
diamonds, and pearls.
Inspired by the magic and mystery of the sea, Galene, one of
the fifty Nereid’s or sea nymphs (female
spirits of sea waters who, in Greek mythology, are friendly and helpful to sailors
in fighting perilous storms), is the signature collection of the brand. Being the
personification of calm seas or waters, her name represents peace and serenity.
The collection is centered around extremely precious red corals which have for
centuries been talismans and charms for good health and glamorous luxury. This story
will definitely create a strong connection between the brand and it’s
customers, and adds value to the collection. However, am not sure how long this
“connection” will last as the use of corals in the fashion industry is a big
environmental concern and customers now are more environmentally conscious than
ever before.
Galene being aware of this made it one of it’s core
principles to conserve and care for the seas and oceans by ensuring that corals
they use meet the strictest guidelines for ethical fishing. Also, they don't
use coral reef, as many multi-national governments, including Taiwan, prohibit
this. They guarantee that all precious coral gemstones are legally harvested
under government inspection and related agencies and each piece of Galene coral
jewelry comes with an official certificate regarding its source and
authenticity. This is very ethical of the company but I hope they’ll increase
their efforts regarding the conservation of these precious corals as studies finds
that the use of red corals for jewelry provides a striking example of the fact
that coral extraction for consumer use is not sustainable. Commercial demand
for red coral has permanently changed red coral populations by reducing average
colony size and replacing large adults with small, immature colonies that are
unable to reproduce. This has led to campaigns such as the “Too Precious to
Wear”, a SeaWeb campaign that works to create demand for coral conservation by
working with the jewelry and design industries. Leaders in the jewelry and home
décor industries are helping reduce demand for precious corals by refusing to
use real coral in their designs. Tiffany & Co., Temple St. Clair, Lela
Rose, Vena Cava, and Michael Aram, to name a few, are raising awareness about
threats facing corals and taking action to conserve corals for the future of
our ocean planet. http://www.tooprecioustowear.org/_tooprecious/overview.html
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